Standard Life Healthcare had a major task: to relaunch their entire corporate, small business and personal healthcare ranges. We worked closely with their small, but busy marketing team to develop a strong product identity which worked in tandem with the Standard Life corporate identity. The result was a high-impact marketing programme that encompassed trade advertising, direct mail and sales support materials. We clearly communicated the new product ranges to their direct sales and intermediary distribution channels, whilst leveraging the Standard Life brand.