New Star's alternative investment operation needed to launch a series of structured products that did not fit comfortably within their existing range and sat outside of their core brand structure. What's more, the products involved numerous third parties each with their own pressures and objectives. Bond's role was to help their marketing team to pull together launch materials that presented relatively complex products in a clear and easily understood manner. We harnessed the brand values of New Star whilst presenting a distinct line of new products.